Nikolay Grigoriev, a consultant, coach, mediator and independent board member, planned to use the website as a portal linking personal pages in social networks. This is where the specific requirements were born: constant presence of links on the screen, independent of scrolling, publishing content from social networks. The pages in Facebook and Tumblr were also personalized.

Infographics, navigation, and main points were designed in the form of handwritten illustrations with markers on a board.

A personal photo shoot was conducted to design the site with good quality photographs in the given style.